Gen Z wants more than just <b>cricket</b> from sports entertainment, looks for authentic athlete engagement -

Thread starter CricketNews
Start date May 21, 2025

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May 21, 2025

With rising demand for non-cricket sports, Rise Worldwide has expanded its revenue from 5-7% to 11% through partnerships in football and e-sports.

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Gen Z wants more than just <b>cricket</b> from sports entertainment, looks for authentic athlete engagement -

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