Bundy_Dry&Lime
New Member
Boycott Fosters Group products!!!
I can't believe this!!!!
Just who do Fosters think they are to be able to dictate to Cricket Australia who the Chairman of Selectors is going to be? Even Kerry Packer never tried this stunt!!!
Spread the news, and boycott their beers (which are fairly average anyway!) Corporate Australia has no place in the running of Australian cricket. I am spewing.
I can't believe this!!!!
TO MANY, a beer at the cricket is one of summer's simple pleasures. But in the case of Allan Border, a conflict between his personal beer sponsor and that of Cricket Australia appears to have been the driving force in his decision yesterday to stand down from his role as a national selector.
The former Test captain recently fronted advertisements for XXXX Gold, owned by Lion Nathan, which is sponsoring beach cricket this summer in Sydney, the Gold Coast and Perth. Border will represent Australia in the tournament, alongside greats such as Dennis Lillee, Jeff Thomson and Dean Jones.
That, however, does not impress Foster's, a major sponsor of cricket. It recently announced a new deal with Cricket Australia, in which it would no longer be the naming rights sponsor of the triangular one-day series, but increase its commercial involvement at grassroots level.
Geoff Donohue, corporate affairs spokesman for Foster's, said the XXXX campaign involving Border was little more than ambush marketing.
"We think ambush marketing is fairly un-Australian," he said. "I will leave you to decide whether what they are doing with their current advertising campaigns is ambush marketing.
"I guess Allan has [resigned as a national selector] in pursuit of his own commercial interests. But we are thrilled with our association with Cricket Australia and the Australian cricket team, and we're more than happy with the access we have to the current players."
The former Test captain recently fronted advertisements for XXXX Gold, owned by Lion Nathan, which is sponsoring beach cricket this summer in Sydney, the Gold Coast and Perth. Border will represent Australia in the tournament, alongside greats such as Dennis Lillee, Jeff Thomson and Dean Jones.
That, however, does not impress Foster's, a major sponsor of cricket. It recently announced a new deal with Cricket Australia, in which it would no longer be the naming rights sponsor of the triangular one-day series, but increase its commercial involvement at grassroots level.
Geoff Donohue, corporate affairs spokesman for Foster's, said the XXXX campaign involving Border was little more than ambush marketing.
"We think ambush marketing is fairly un-Australian," he said. "I will leave you to decide whether what they are doing with their current advertising campaigns is ambush marketing.
"I guess Allan has [resigned as a national selector] in pursuit of his own commercial interests. But we are thrilled with our association with Cricket Australia and the Australian cricket team, and we're more than happy with the access we have to the current players."
Just who do Fosters think they are to be able to dictate to Cricket Australia who the Chairman of Selectors is going to be? Even Kerry Packer never tried this stunt!!!
Spread the news, and boycott their beers (which are fairly average anyway!) Corporate Australia has no place in the running of Australian cricket. I am spewing.
