Espn Press Release: Espncricinfo Scores Record Traffic With The 2012 World T20 Championship

[Bariaga]

Good to see ESPN's investment in Cricinfo (and cricket in general) starting to pay off in some ways. Their recent press release:

ESPNcricinfo logs more than 800 million page views, 2.3 billion minutes across devices
Record US audiences for ESPNcricinfo; Indian subcontinent drives usage
Dramatic growth in global mobile audience and engagement

Globally, via all devices and plaforms, ESPNcricinfo has posted its best-ever audiences for the Twenty20 format of the game – with fans logging more than 800 million page views and spending 2.3 billion total minutes. These figures represent a 215% and 323% increase (respectively) compared to the 2010 edition of the tournament. Additionally, throughout the tournament, ESPNcricinfo had an average minute audience of almost 80,000 people acrosscomputers, mobile web, and mobile apps – meaning that during any given minute of the 18 day tournament, an average of 80,000 people were engaging with ESPNcricinfo. The average minute audience is four times greater than the 2010 tournament. Fans also watched 164,000 videos on average per day on ESPNcricinfoduring the tournament (not counting streaming video which is available in some regions).

The most dynamic growth in audience and engagement for ESPNcricinfo since the 2010 tournament has come on mobile devices. Globally, the brand saw 678% growth in total page views (to more than 445 million) and a staggering 981% growth in total minutes (to nearly 855 million minutes) via mobile devices, compared to the tournament two years ago.

And the US continues to be the 2nd biggest contributors in global cricket (this time for the world's #1 ranked cricket site).

The tournament has also marked a milestone for ESPNcricinfo and ESPN3 in the US, helping expand access to, and exposure for, cricket in the country. US-based cricket fans constituted ESPNcricinfo’s second-biggest audience globally for the tournament (trailing only India), with nearly 17% of global page views [roughly 136 million of the page views] and nearly 19% of all minutes spent during the tournament – across all devices – coming from the US. US-based fans also accessed more videos per day on average (71,171) than any other terrtory worldwide.

http://espnmediazone.com/us/press-r...traffic-with-the-2012-world-t20-championship/

 

[Ljp86]

Great news. I've used cricinfo for years to get my cricket news so good to see the hard work paying off, especially in the USA.